Self-Publishing: 4 Ways To Use Blogging To Boost Your Business

If you’re a self-publishing author, chances are you’re feeling that you could do more with your blog. However, you struggle to find content ideas. Yes, you post cover reveals, “coming soon” updates, and snippets about your characters and plot, but you’re getting little traffic. What if you found other ways to use your blog? Go beyond simple promotions. For example, … Read more

New Copywriter: How To Stand Out And Get The Clients You Want

You’re a new copywriter who’s offering all the standard services: landing pages, marketing collateral, social media content, and so on. The challenge: every other copywriter offers those services too. How do you stand out from the crowd? Recently one of my students said: “I’ve just created my first website, but basically I’m doing what everybody else does. Who will hire … Read more

Copywriting: How To Create Taglines That Stick

A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more