Get Results With Social Media: Start With Your Goals

Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more

One-Page Websites: Fast & Easy Solutions For You And Your Clients

Have you discovered one-page websites? They’re an amazing tool to help you to sell more of your writing, simply. You can refer prospective clients to your new site within an hour. These itty bitty sites are innovative, minimalist, and fast to create. Why not use this easy marketing solution? One-page websites: the fast way to market your writing A one-page … Read more

Serial Fiction: 5 Reasons To Write A Serial And Publish Faster

A popular question: is it hard to write serial fiction? In a word… No. In many ways, it’s much easier to write a serial than it is to write a novel. For example: we’ve discussed hitting the dreaded wall in fiction—you’ll be pleased that there’s no wall with serials. Overall, serials tend to cause far less stress and confusion than … Read more

Content Marketing: The Best Reason To Use It, Starting Today

Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more

Content Promotion: 6 Ways Get Visibility That’s Useful To You

As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more