Content Marketing: The Best Reason To Use It, Starting Today

Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more

Content Promotion: 6 Ways Get Visibility That’s Useful To You

As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more

Sell Your Writing Today: 8 Fun And Savvy Copywriting Tips To Help

Want to sell your writing? Today, it’s essential that you put a little effort into promoting your writing, even if you hate self-promotion. (More on that in a moment.) As a freelance writer, you’re competing with writers from all over the world. If you’re a self-publishing author, millions of books compete for attention on Amazon and elsewhere. Copywriting (promotional writing) … Read more

Social Media: 4 Quick Tips For Hashtags

Love or hate social media, hashtags are important; they increase your content’s discoverability. From a social media trainee: “I hate hashtags. Do I have to use them?” No, you don’t have to use them, if you’re creating content for your followers; they’ll see your content anyway. However, using hashtags can extend your reach. Searching via hashtags helps you to discover … Read more