Word Magic
Even if you’re not a copywriter, there’s a big copywriting secret you need to know. BTW, by copywriting, I mean writing advertising materials: advertising copy is meant persuade. With any luck at all, this persuasion leads to an action… The action is the goal of the copy. The copywriting secret applies to ALL your copy, but first… Before we get … Read more
You’re a freelance writer, so you’re a content creator. This year, I’ve received many questions from freelancers who find that it’s hard to maintain a good living from their content creation efforts. It’s no longer enough to provide well-written articles and web content. A tsunami of content flows onto the web every day. In addition, 2020’s lockdowns and social distancing … Read more
Got a nonfiction book which isn’t selling? There are few things more frustrating than spending your time writing a book and then discovering that sales are slow or non-existent. Over the past couple of months several writers have talked about slowing sales, so let’s look at ways you can boost sales of your nonfiction book with a couple of quick … Read more
Do you have a writing platform? Your platform (readership and recognition) begins with your brand as a writer and/ or author. Your brand is what you stand for. In a sense, it’s who you portray yourself to be: your image. “Image” has a lot of weird connotations, including outright fakery. When I mention image to a student, occasionally someone will … Read more
Looking for ways to market your writing business? There are endless ways to do this. For writers, content marketing is an easy and efficient way. Your default setting is writing, so content marketing is the perfect way to market your writing business, no matter what kind of writing you do. Over the past few years, I’ve found that although many … Read more