Word Magic
Looking for marketing strategies for your freelance writing business—strategies you might enjoy? Start by thinking about what you love about your writing business. Perhaps you enjoy being your own boss. Maybe you enjoy working from home and spending time with your kids. I enjoy the writing itself; it’s both fun and challenging. What you love about your business helps you … Read more
Are you ready for holiday sales? It’s now time to prepare your content marketing strategy and plans for this year’s sales season. Perhaps you’re thinking: no way. It’s only July. I’ve got months to get ready… Uh no. The holiday sales season gets underway by late September, early October—so give yourself eight weeks to complete your content marketing preparations. Within … Read more
Are you developing book marketing plans for your book? Chances are, you’re missing out on opportunities for free publicity. Yes, I said free publicity. Most self-publishing authors, as well as traditionally published authors, miss out on these free opportunities. I’ve been a copywriter for over 30 years, so seeing public relations (PR) opportunities comes naturally. That said, PR is a … Read more
Even if you’re not a copywriter, there’s a big copywriting secret you need to know. BTW, by copywriting, I mean writing advertising materials: advertising copy is meant persuade. With any luck at all, this persuasion leads to an action… The action is the goal of the copy. The copywriting secret applies to ALL your copy, but first… Before we get … Read more
You’re a freelance writer, so you’re a content creator. This year, I’ve received many questions from freelancers who find that it’s hard to maintain a good living from their content creation efforts. It’s no longer enough to provide well-written articles and web content. A tsunami of content flows onto the web every day. In addition, 2020’s lockdowns and social distancing … Read more