Word magic.
Your writing business: blogging, self-publishing, copywriting, freelancing… You can make money writing for businesses as well as creating information products to sell.
As you may know, I love ghostwriting. It’s been a major part of my writing for decades, starting when I wrote business books that were commissioned by the publishers Prentice Hall and Allen & Unwin. When lunching with an editor, I asked her what her greatest challenge was with her authors. “Getting them to deliver on time,” she said. Her … Read more
You’re a new copywriter who’s offering all the standard services: landing pages, marketing collateral, social media content, and so on. The challenge: every other copywriter offers those services too. How do you stand out from the crowd? Recently one of my students said: “I’ve just created my first website, but basically I’m doing what everybody else does. Who will hire … Read more
A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more
AI seems to be everywhere since the release of ChatGPT. But should you be using it in your writing business? Before we go on, if you’re unfamiliar with AI, here’s a mini-glossary: AI: artificial intelligence. ChatGPT: Chat Generative Pre-trained Transformer. ChatGPT is an AI app. It’s a text generative tool, developed by the company OpenAI, and released in November 2022. … Read more
Over the past weeks, I’ve received a slew of questions from former and current students about ChatGPT and how AI apps will affect professional writers. Writers are concerned. Are we all doomed? Questions include: Will our clients desert us? Can AI write fiction, and will readers stop reading our novels? What should we tell clients who ask us to use … Read more