Word magic.
Your writing business: blogging, self-publishing, copywriting, freelancing… You can make money writing for businesses as well as creating information products to sell.
Do you wish you could increase your writing income? Here’s a big tip: be yourself. Please stop rolling your eyes, this isn’t a pie-in-the-sky fantasy. Being yourself means that you enjoy your writing. When you enjoy it, not only will you be more creative, you’ll be more productive too. “Be yourself” applies: If you’re a freelance writer. Think about your … Read more
As you may know, I love ghostwriting. It’s been a major part of my writing for decades, starting when I wrote business books that were commissioned by the publishers Prentice Hall and Allen & Unwin. When lunching with an editor, I asked her what her greatest challenge was with her authors. “Getting them to deliver on time,” she said. Her … Read more
You’re a new copywriter who’s offering all the standard services: landing pages, marketing collateral, social media content, and so on. The challenge: every other copywriter offers those services too. How do you stand out from the crowd? Recently one of my students said: “I’ve just created my first website, but basically I’m doing what everybody else does. Who will hire … Read more
A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more
Today, every writer needs basic copywriting tips, because your writing must get results. Copywriting is writing to persuade, and sell. “Copy” is used for a copywriter’s creations: marketing and advertising materials. Copywriting means writing clearly, for a purpose. You start by thinking like your audience. So, even if you write fiction, you need to think like a copywriter, because you … Read more