Before 2020, many businesses had given up on email marketing, but it’s made a comeback.
(Scroll down to see some stats on email’s comeback. It saved many businesses which were in sad straits in 2020.)
What about you?
Are you making the most of email marketing for your business?
It’s easy to forget about email marketing. Over the past decade, social media marketing’s glitz and glamor has supplanted it.
Moreover, it’s a hassle. If email marketing were an injured horse, it would be time to put it out of its misery. It has huge challenges: 1001 filters and algorithms are committed to stopping your email messages getting through to your mailing list.
There’s the expense, too. Business is doing it tough; email marketing platforms are an added expense. The platform you choose needs to pay for itself immediately, with the first mailing you send out, or you’re wise to toss it overboard. You don’t have discretionary cash in your marketing budget, nor do you have time to waste on something which requires a lot of money and time before there’s return on your investment.
Email marketing equals hassle. Who needs it?
Although email marketing can be a pain, consider this: if someone gives you their genuine email address, they’re a committed supporter or customer. That’s more than you can say for your social media “followers”, who couldn’t pick you or your company out of a crowd even if you offered a million-dollar reward.
Anyone who gives you an email address is on your side. Acknowledge that and treat them well; it’s only fair…
That said, email marketing is a commitment.
And it may just save your business.
In 2020, many businesses relied on email marketing
Email became the main lifeline between businesses and their customers. It’s the number one channel companies used, in 2020, to share updates and important announcements.
So, are you ready to do more with email marketing?
It’s time to do more with email marketing
While I’m all for email marketing because of the benefits, it’s a commitment too.
One of my clients ran several mailing lists for her customers over the course of 15 years. In 2020, she closed her lists and the account on her marketing platform provider.
I asked her why. Her response: “It’s time to man the lifeboats. I used to enjoy email marking; it improved my business. That’s no longer the case. I’m not sure why–and I don’t care. I want to save my business. Anything which can’t help with that right now, today, has to go.”
Only you know whether you need to do more email marketing. If you need help, get in touch.
Interested in creating a paid subscriber mailing list?
Over the past few months, I’ve been getting more enquiries about setting up a paid mailing list. Patreon is the most well-known of these platforms, but there are many more.
If you’d like to brainstorm developing a paid list; book a consultation.