Word Magic
Last week, a blogger asked: should you develop your personal blog as well as your business blog? He enjoys blogging about his hobby on his personal blog. Basically, this is the old question: one blog or many? When you have more than one blog, maintaining them takes energy and commitment. Several of my writing students worry about this. Initially, you’re … Read more
If you’re a self-publishing author, you struggle to find time for book marketing. Writing fills your “spare” time, especially if you’re combining self-publishing with a full-time job and looking after your family. Sooner or later however, you’ll decide that you must market your books so that readers can find and enjoy them. You’re conflicted. With just 24 hours in each … Read more
One of the easiest ways to set up a successful writing business is to start a freelance career. You develop an income while you develop your business. Your success is up to you. If you can write a coherent email message, you’ll do well. The demand for freelance writers has never been higher than it is today. And competent writers … Read more
Is your B2B content boring? It needn’t be. Let’s look at how to make it interesting and useful. (B2B = Business To Business.) No matter what the topic, someone needs that content. As content creators, it’s up to us to make it interesting, initially, for ourselves. If the content bores us, we can fix it. Here’s how. To make content … Read more
“I’m bored with content marketing,” the self-publishing author confessed. “I need some better ideas.” Everyone gets bored, me included, but if you’re running a small business, you need to market. In a sense, marketing is easier for writers and authors; writing and developing ideas is what we do. In another sense, I completely understand this author. After a few hours … Read more