Increase Your Visibility, Engagement And Sales
Social media marketing.
It’s a good idea and you know you should do it, but… It takes a long time, and where are the results? HUH? You want RESULTS.
Sociability is all very well. But you can’t stay in business because you’re a nice person and you love to schmooze. Business is all about SALES, or suddenly you’re no longer in business.
The bottom line: RESULTS. Returns on investment: sales.
(Read on for a social media marketing—no, a marketing—secret.)
No excuses. You must market on social media
Yes, I know… It’s HARD, because it takes time. And energy.
For me, too.
An example. I established my Twitter profile, @angee, in the internet dark ages… Well, in April 2007. That’s a LONG time ago in internet years. My primary Pinterest profile is a little younger, but it has 7K followers… Big yawn, right, who cares?
Well, I don’t care either.
Despite the fact that I spend time on social media. Time I often consider an indulgence, frankly. Because I want results, just as you do.
Here’s the thing.
It’s all about the touch points. (A “touch point” is simply anytime someone sees your name and makes a connection of some kind, before, after, or during a sale. )
The connection might be simple—someone remembers (vaguely) that they heard someone else mention something about you…
Here’s a hard truth.
If they don’t see your name or your business’s name repeatedly, you won’t make sales. (Or as many sales as you could.)
Way back, copywriters used to tell their clients: “they need to see your name at least seven times!”
That was before the internet and way before social media.
Seven times.
Consider today. Today, it’s way more than seven.
Here’s the secret…
I did my research. (Huh… I jest. I Googled it.)
According to Google, today’s touch points vary between eight times (you’re dreaming) and 20 times (you’re still dreaming) before you make a sale.
I repeat: according to Google. In my experience? Today, it takes around 30 touch points for you to make a sale.
That’s the secret: people need to see your name lots of times before you make a sale.
30 touch points.
Not easy, even if you advertise, which you should, but at least 50% of your advertising spend is money you’ll never get back. (Yep, I’m a copywriter who’s telling the truth; I hate BS.)
What’s the easiest way for you to get in front of people and create a touch point?
Yep. Social media.
So, you may know you need it, but the challenges remain. Where will the time and energy come from?
Funny you should ask.
I happen to offer…
Content for your social media channels
Yes: social media content for your small or medium business to build your profile and brand and create LOTS of touch points.
I help you to leverage your strengths and make the most of your goods, services and offerings. I help you to create touch points, which will lead to sales.
Big point: your social media content helps you to leverage your ad spend.
Repetition is the secret to success.
In life, and in marketing.
Contact me today, to discuss growing your sales and business with social media marketing.
Perhaps you’re thinking about training…
Training: master social media marketing
Should you consider social media marketing training, so you can enhance your brand and make sales?
Your customers are on social media. Consider these statistics, according to Statista:
- Globally, there are 4.6 billion active social media users.
- The daily time spent on social media worldwide is 147 minutes.
You need to be where your customers are, and it needn’t take much time daily.
Training helps you to:
- Use advertising which precisely targets your customers;
- Advertise for free, if you have a zero budget: grow your networks organically;
- Research: know what your customers want;
- Enhance your brand: become a credible, trusted source;
- Improve conversions, so you make more sales;
- Improve your customer service, when you respond to customers more quickly and easily;
- Get valuable customer reviews.
I use social media for my clients, and myself.
Get in touch today: let’s chat about your needs. I offer one-on-one training, as well as group training in social media marketing.
