Angela Booth

Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She's been an enthusiastic blogger since the late 1990s.

Writing Journal: Enhance Your Productivity With 2 Useful Apps

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Wish you could be more productive? Your writing journal can help. You can use your journal to relieve stress and avoid feeling overwhelmed by tasks and deadlines. A former writing student contacted me recently about procrastination. She said: “I’ve got too many deadlines. I’m ready to quit writing and get a day job. Is there an app which could help … Read more

Writing Fiction: 2 Essential Strategies To Deliver Great Stories

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You’re writing fiction, but you’re a new author, and you’re disappointed with your results. Two strategies will help: Developing suspense: it’s essential, in the age of TikTok. Control: write in scenes, and edit. New authors tend to overwhelm their plot with backstory; that is, everything that happened before the story starts. Readers don’t care about that. They want entertainment. As … Read more

Get Results With Social Media: Start With Your Goals

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Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more

Best Writing App For Books: Ulysses, Scrivener, Or…?

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A writer asked: “what’s your favorite writing app for books?” I had to think about it. Once, the answer was simple: Scrivener. Today, not so much, because I write in Markdown. For me, writing in Markdown means: It’s easier to meet deadlines. There’s less inclination towards procrastination—I can write on any device, in any app I choose. Enhanced creativity. Primarily … Read more

Common Content Marketing Pitfalls: 2 Horrors To Avoid Today

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If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more