Word Magic
If you need to create content regularly, whether it’s for fiction or nonfiction books; for blogging; or for your clients; you need a constant supply of ideas. And not just any ideas either, those ideas must be right for you. Ideas which are right for you will spark your creativity; they may not necessarily be “original.” Create content: should you … Read more
Want to improve your writing career? The best tip I can give you is: keep a journal. What you write in your journal is up to you. (Scroll down to read about the various kinds of journals.) When I chat about journals with my writing students, many can’t see the point. If they’re novelists, they want to get on with … Read more
It’s time for Motivation Monday again. The inspiration for this post comes from writers who promise that they’ll achieve their writing goals when they have more time. These writers tell me: “I’ll have lots of time to write when… the kids go to school; this summer vacation; when I retire, etc.” Sadly when the long-for event arrives, the writer rarely … Read more
Even if you’re not a copywriter, there’s a big copywriting secret you need to know. BTW, by copywriting, I mean writing advertising materials: advertising copy is meant persuade. With any luck at all, this persuasion leads to an action… The action is the goal of the copy. The copywriting secret applies to ALL your copy, but first… Before we get … Read more
Is your B2B content boring? It needn’t be. Let’s look at how to make it interesting and useful. (B2B = Business To Business.) No matter what the topic, someone needs that content. As content creators, it’s up to us to make it interesting, initially, for ourselves. If the content bores us, we can fix it. Here’s how. To make content … Read more