Word Magic
Is your B2B content boring? It needn’t be. Let’s look at how to make it interesting and useful. (B2B = Business To Business.) No matter what the topic, someone needs that content. As content creators, it’s up to us to make it interesting, initially, for ourselves. If the content bores us, we can fix it. Here’s how. To make content … Read more
“I’m bored with content marketing,” the self-publishing author confessed. “I need some better ideas.” Everyone gets bored, me included, but if you’re running a small business, you need to market. In a sense, marketing is easier for writers and authors; writing and developing ideas is what we do. In another sense, I completely understand this author. After a few hours … Read more
I received this message from an author: “What’s happening with mind mapping apps? I can’t afford hundreds of dollars. Even little apps seem to be subscription-only now…” It’s an excellent question. Just a few years ago, you’d find lots of free mind mapping apps. These apps didn’t have all the bells and whistles of apps intended for business use, but … Read more
If you want to improve your writing, develop copywriting skills. By “copywriting skills” I mean skills in writing to sell. As writers, we’re selling all the time, no matter what we write: a tweet, an email message—or a novel. Start by paying attention to what gets your attention, every day. If you want to develop copywriting skills, pay attention We … Read more
It’s Motivation Monday again. We’re two weeks into a brand new year. Question: did you make any New Year’s resolutions for this year? If you did, how’s your progress? I cheerfully admit that I’m rubbish at keeping New Year’s resolutions, so I no longer bother. If you’re not a “resolutions” fan either, try this. This Motivation Monday, make every day … Read more