Content Marketing: 2 Quick Tips You Can Use Today

“I’m bored with content marketing,” the self-publishing author confessed. “I need some better ideas.” Everyone gets bored, me included, but if you’re running a small business, you need to market. In a sense, marketing is easier for writers and authors; writing and developing ideas is what we do. In another sense, I completely understand this author. After a few hours … Read more

Mind Mapping For Writers And Authors: Apps To Inspire You

I received this message from an author: “What’s happening with mind mapping apps? I can’t afford hundreds of dollars. Even little apps seem to be subscription-only now…” It’s an excellent question. Just a few years ago, you’d find lots of free mind mapping apps. These apps didn’t have all the bells and whistles of apps intended for business use, but … Read more

Quick Copywriting Skills For Writers: Pay Attention

If you want to improve your writing, develop copywriting skills. By “copywriting skills” I mean skills in writing to sell. As writers, we’re selling all the time, no matter what we write: a tweet, an email message—or a novel. Start by paying attention to what gets your attention, every day. If you want to develop copywriting skills, pay attention We … Read more

Motivation Monday: The Beginning Is Always Today

It’s Motivation Monday again. We’re two weeks into a brand new year. Question: did you make any New Year’s resolutions for this year? If you did, how’s your progress? I cheerfully admit that I’m rubbish at keeping New Year’s resolutions, so I no longer bother. If you’re not a “resolutions” fan either, try this. This Motivation Monday, make every day … Read more