Word Magic
“What’s content creation?” is a popular question, because content is hot. Content not only makes money if you sell it (books, movies), content creation has become an essential marketing strategy for companies and organizations large and small. Content can be anything from a tiny tweet, to a huge blockbuster novel or movie. In defining content, Google includes these definitions: The … Read more
Do you use Markdown? If you want to write and publish anywhere, Markdown makes it easy. Inspiration can strike when you’re out and about, or sitting on your sofa watching a DVD. Although you can jot down a few words in the Notes app on your phone, this material is throwaway text. If you want to publish it, you’ll need … Read more
If you need to create content regularly, whether it’s for fiction or nonfiction books; for blogging; or for your clients; you need a constant supply of ideas. And not just any ideas either, those ideas must be right for you. Ideas which are right for you will spark your creativity; they may not necessarily be “original.” Create content: should you … Read more
Are you ready for holiday sales? It’s now time to prepare your content marketing strategy and plans for this year’s sales season. Perhaps you’re thinking: no way. It’s only July. I’ve got months to get ready… Uh no. The holiday sales season gets underway by late September, early October—so give yourself eight weeks to complete your content marketing preparations. Within … Read more
Content creation can be a challenge. You’ve got a content calendar, so you know what to post and when… But what if the well runs dry and you’d rather stick a fork in your eyeball than write another word? It happens. I’ve burned out a couple of times in my writing career; I talked about burnout here. So, what can … Read more