Word Magic
If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more
Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more
As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more
Love or hate social media, hashtags are important; they increase your content’s discoverability. From a social media trainee: “I hate hashtags. Do I have to use them?” No, you don’t have to use them, if you’re creating content for your followers; they’ll see your content anyway. However, using hashtags can extend your reach. Searching via hashtags helps you to discover … Read more
Here’s another post on language skills. This time, let’s look at semicolons. Basically, a semicolon connects two (or more) independent clauses in a sentence. Here’s a good roundup on how, when, and why to use semicolons from Grammar Girl. Using semicolons aids clarity. They help you to convey shades of meaning to your readers. Language skills: semicolons help you to … Read more