Word Magic
Is your B2B content boring? It needn’t be. Let’s look at how to make it interesting and useful. (B2B = Business To Business.) No matter what the topic, someone needs that content. As content creators, it’s up to us to make it interesting, initially, for ourselves. If the content bores us, we can fix it. Here’s how. To make content … Read more
“I’m bored with content marketing,” the self-publishing author confessed. “I need some better ideas.” Everyone gets bored, me included, but if you’re running a small business, you need to market. In a sense, marketing is easier for writers and authors; writing and developing ideas is what we do. In another sense, I completely understand this author. After a few hours … Read more
Content sells; it helps businesses to make money. So, if you’re a freelance writer looking for writing opportunities, keep content creation gigs on your radar for 2021. BIG tip: the best writing jobs aren’t advertised. You’ll need to pitch for them. We discussed pitching for new business in our article on writing challenges; it’s an essential skill. Content creation: content … Read more
You’re a freelance writer, so you’re a content creator. This year, I’ve received many questions from freelancers who find that it’s hard to maintain a good living from their content creation efforts. It’s no longer enough to provide well-written articles and web content. A tsunami of content flows onto the web every day. In addition, 2020’s lockdowns and social distancing … Read more
Looking for ways to market your writing business? There are endless ways to do this. For writers, content marketing is an easy and efficient way. Your default setting is writing, so content marketing is the perfect way to market your writing business, no matter what kind of writing you do. Over the past few years, I’ve found that although many … Read more