Word Magic
If you sell online, content creation and marketing can be your most powerful sales tool. Done well, you’ll make sales 24 x 7. Whether you’re in charge of marketing for a big company, or own a micro business, it’s likely that before 2020, you paid little attention to ecommerce and online sales. Today, you’re aware of content and want to … Read more
Last week, a blogger asked: should you develop your personal blog as well as your business blog? He enjoys blogging about his hobby on his personal blog. Basically, this is the old question: one blog or many? When you have more than one blog, maintaining them takes energy and commitment. Several of my writing students worry about this. Initially, you’re … Read more
Is your B2B content boring? It needn’t be. Let’s look at how to make it interesting and useful. (B2B = Business To Business.) No matter what the topic, someone needs that content. As content creators, it’s up to us to make it interesting, initially, for ourselves. If the content bores us, we can fix it. Here’s how. To make content … Read more
“I’m bored with content marketing,” the self-publishing author confessed. “I need some better ideas.” Everyone gets bored, me included, but if you’re running a small business, you need to market. In a sense, marketing is easier for writers and authors; writing and developing ideas is what we do. In another sense, I completely understand this author. After a few hours … Read more
Content sells; it helps businesses to make money. So, if you’re a freelance writer looking for writing opportunities, keep content creation gigs on your radar for 2021. BIG tip: the best writing jobs aren’t advertised. You’ll need to pitch for them. We discussed pitching for new business in our article on writing challenges; it’s an essential skill. Content creation: content … Read more