Word Magic
If you need to create content regularly, whether it’s for fiction or nonfiction books; for blogging; or for your clients; you need a constant supply of ideas. And not just any ideas either, those ideas must be right for you. Ideas which are right for you will spark your creativity; they may not necessarily be “original.” Create content: should you … Read more
Are you ready for holiday sales? It’s now time to prepare your content marketing strategy and plans for this year’s sales season. Perhaps you’re thinking: no way. It’s only July. I’ve got months to get ready… Uh no. The holiday sales season gets underway by late September, early October—so give yourself eight weeks to complete your content marketing preparations. Within … Read more
Content creation can be a challenge. You’ve got a content calendar, so you know what to post and when… But what if the well runs dry and you’d rather stick a fork in your eyeball than write another word? It happens. I’ve burned out a couple of times in my writing career; I talked about burnout here. So, what can … Read more
In today’s business world, powerful strategies like content marketing and search engine optimization (SEO) help websites to get found and make sales. Neither is magic. To use the two strategies above, you need a foundation: you need to know what you’re selling and to whom you’re selling it. You’re relying on the search engines to get found by those who … Read more
Many writers do a little content creation. Bloggers do a lot, especially if they’re blogging for companies, or if they’re focused on building a thriving business from their blogs. Recently I mentored a group of stressed content creators and bloggers. You might think that content creation is easy. How stressful can it be? The answer: it can be extremely stressful, … Read more