Content Marketing: Here Comes The Holiday Sales Season

Are you ready for holiday sales? It’s now time to prepare your content marketing strategy and plans for this year’s sales season. Perhaps you’re thinking: no way. It’s only July. I’ve got months to get ready… Uh no. The holiday sales season gets underway by late September, early October—so give yourself eight weeks to complete your content marketing preparations. Within … Read more

Content Marketing, SEO And Websites: 4 Practical Tips To Make Sales

In today’s business world, powerful strategies like content marketing and search engine optimization (SEO) help websites to get found and make sales. Neither is magic. To use the two strategies above, you need a foundation: you need to know what you’re selling and to whom you’re selling it. You’re relying on the search engines to get found by those who … Read more

Content Creation: 6 Unexpected Benefits From 20 Years Of Blogging

Many writers do a little content creation. Bloggers do a lot, especially if they’re blogging for companies, or if they’re focused on building a thriving business from their blogs. Recently I mentored a group of stressed content creators and bloggers. You might think that content creation is easy. How stressful can it be? The answer: it can be extremely stressful, … Read more