Content Planner: 3 Tips To Choose A System That Works For You

Do you use a content planner? Today, regardless of the kind of writing you do, a planner can help you to stay sane, and avoid missing deadlines. Essentially, a planner helps you to avoid procrastination and get things done. That’s essential for solo entrepreneurs. When thinking about how to develop plans, think of what you need to create. You may … Read more

Content Basics: Find Great Ideas And Sell Your Writing

When you write content, ideas are your lifeblood. For our purposes, I’m defining “content” as anything you like: words, images, advertising, YouTube scripts, presentations… However, although it can seem as though ideas are everywhere, they need to be the right ideas for you. Ideas everywhere, for every type of content Anyone can write content, but if you want to stay … Read more

Common Content Marketing Pitfalls: 2 Horrors To Avoid Today

If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more

Content Marketing: The Best Reason To Use It, Starting Today

Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more

Content Promotion: 6 Ways To Get Visibility That’s Useful To You

As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more