Get Results With Social Media: Start With Your Goals

Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more

Common Content Marketing Pitfalls: 2 Horrors To Avoid Today

If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more

Content Marketing For The Holidays: Quick Income-Booster Ideas

The holidays are coming: it’s time to kick your content marketing into high gear. Remember to focus on your own content, as well as content for clients. Get creative. Get creative with content marketing: try something new If you do what you always do, you’ll get what you always get. Do things differently. For example, you’ll find some excellent ideas … Read more