Fiction Sales: Turn A Dud Novel Into A Powerhouse Serial

Marketing can be challenging. You may market conscientiously, but struggle with fiction sales. Some books, for whatever reason, fail to launch. They fizzle. Why, oh why? No one knows. You love the book. Beta readers do too. Sadly, the book makes few sales, but you’re not ready to give up. You try commonsense solutions. Results? No. Nothing ventured, nothing gained, … Read more

Commonsense Book Marketing Solutions: Fix What Isn’t Working

Recently an author asked me about book marketing and publicity. He’d planned an entire strategy, but when I checked his books at the online retailers, I noticed that vital elements were missing. Intensive publicity and advertising can only work if the book is set up well. Always start with the book, specifically its product page: check the book and its … Read more

Market Your Book NOW: 8 Tips To Win Readers Before Your Book’s Done

You’ve written the final page, so now it’s time to market your book. All marketing helps, but you’ve left it a little late. You’ve missed many opportunities to build your readership and make sales, even before you’ve finished writing. Marketing while writing builds a virtuous circle, and positive feedback loop. Your potential readers become interested in your book, and their … Read more

Book Marketing Research: Sell More Books, Starting Today

If you’re a self-publishing author, you struggle to find time for book marketing. Writing fills your “spare” time, especially if you’re combining self-publishing with a full-time job and looking after your family. Sooner or later however, you’ll decide that you must market your books so that readers can find and enjoy them. You’re conflicted. With just 24 hours in each … Read more