book marketing

Write Fiction And Sell: 3 Tips To Attract Loyal Readers

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Today, self-publishing is big business. With many millions of books available, how do you write fiction that stands out? It can be a struggle. Not only do authors compete with other self-publishers, they also compete with: Traditional publishers. Literary agents. Amazon’s powerful imprints. Traditional publishers are relaunching authors’ backlists. Literary agents survey the battlefield, ready to pounce on new authors … Read more

Self-Publishing Your Books Your Way: 2 Savvy Ways To Increase Sales

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Today, self-publishing is big business. Wondering how many books Amazon has on its Kindle store? An estimate: 48.5 million. Amazon stopped making figures available several years ago, but it’s estimated that around a million new ebooks are published on the Kindle Store each year. With the rise of generative AI apps like ChatGPT, those numbers will increase. Self-publishing authors are … Read more

Fiction Sales: Turn A Dud Novel Into A Powerhouse Serial

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Marketing can be challenging. You may market conscientiously, but struggle with fiction sales. Some books, for whatever reason, fail to launch. They fizzle. Why, oh why? No one knows. You love the book. Beta readers do too. Sadly, the book makes few sales, but you’re not ready to give up. You try commonsense solutions. Results? No. Nothing ventured, nothing gained, … Read more

Commonsense Book Marketing Solutions: Fix What Isn’t Working

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Recently an author asked me about book marketing and publicity. He’d planned an entire strategy, but when I checked his books at the online retailers, I noticed that vital elements were missing. Intensive publicity and advertising can only work if the book is set up well. Always start with the book, specifically its product page: check the book and its … Read more

Market Your Book NOW: 8 Tips To Win Readers Before Your Book’s Done

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You’ve written the final page, so now it’s time to market your book. All marketing helps, but you’ve left it a little late. You’ve missed many opportunities to build your readership and make sales, even before you’ve finished writing. Marketing while writing builds a virtuous circle, and positive feedback loop. Your potential readers become interested in your book, and their … Read more