Word magic.
Struggling with social media? Many people do. There are only so many hours in the day, and if you’re a creator, social media can be a dangerous time sink. It can also damage your creativity. I’m mentoring a self-publishing author we’ll call Terry, who’s written two novels, but hasn’t published either of them. Terry came to me because she’s given … Read more
Does social media marketing (SMM) make sense for anyone with a creative business? Recently, a successful freelance writer told me that as far as she can tell, she’s never made money from social media. She gets clients via word of mouth, and emailing prospects. To her, the networks are a frivolous waste of time. Her question made me think. A … Read more
Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more
You’ve written the final page, so now it’s time to market your book. All marketing helps, but you’ve left it a little late. You’ve missed many opportunities to build your readership and make sales, even before you’ve finished writing. Marketing while writing builds a virtuous circle, and positive feedback loop. Your potential readers become interested in your book, and their … Read more
Love or hate social media, hashtags are important; they increase your content’s discoverability. From a social media trainee: “I hate hashtags. Do I have to use them?” No, you don’t have to use them, if you’re creating content for your followers; they’ll see your content anyway. However, using hashtags can extend your reach. Searching via hashtags helps you to discover … Read more