Get Results With Social Media: Start With Your Goals

Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more

Market Your Book NOW: 8 Tips To Win Readers Before Your Book’s Done

You’ve written the final page, so now it’s time to market your book. All marketing helps, but you’ve left it a little late. You’ve missed many opportunities to build your readership and make sales, even before you’ve finished writing. Marketing while writing builds a virtuous circle, and positive feedback loop. Your potential readers become interested in your book, and their … Read more

Social Media: 4 Quick Tips For Hashtags

Love or hate social media, hashtags are important; they increase your content’s discoverability. From a social media trainee: “I hate hashtags. Do I have to use them?” No, you don’t have to use them, if you’re creating content for your followers; they’ll see your content anyway. However, using hashtags can extend your reach. Searching via hashtags helps you to discover … Read more

Book Marketing: 4 Tips To Get Free Publicity For Your Book

Are you developing book marketing plans for your book? Chances are, you’re missing out on opportunities for free publicity. Yes, I said free publicity. Most self-publishing authors, as well as traditionally published authors, miss out on these free opportunities. I’ve been a copywriter for over 30 years, so seeing public relations (PR) opportunities comes naturally. That said, PR is a … Read more