Word magic.
Do you use LinkedIn? If you’re a heavy user, you’re aware of the network’s latest algorithm changes. As a recovering nerd, I love SEO and algos; I’ll read and study that stuff all day long. No joke, once upon a time, I could reel off all Google’s major algorithm updates for the past two decades off the top of my … Read more
Struggling with social media? Many people do. There are only so many hours in the day, and if you’re a creator, social media can be a dangerous time sink. It can also damage your creativity. I’m mentoring a self-publishing author we’ll call Terry, who’s written two novels, but hasn’t published either of them. Terry came to me because she’s given … Read more
Does social media marketing (SMM) make sense for anyone with a creative business? Recently, a successful freelance writer told me that as far as she can tell, she’s never made money from social media. She gets clients via word of mouth, and emailing prospects. To her, the networks are a frivolous waste of time. Her question made me think. A … Read more
If you’re looking for freelance writing gigs and think about social media, you focus on the sites you know: Facebook, Instagram, and Twitter. Everyone you know is on Facebook, and if you’re a self-publishing author, you love Instagram. Twitter’s useful too, for quick chats. But what about LinkedIn? Perhaps, like me, you’ve looked at the professional networking site as too … Read more
Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more