Word Magic
You’re a solopreneur. As many creative folk do, you run your business on your own. Indeed, you may even have a couple of businesses—you’re a self-publishing author, let’s say, as well as a graphic designer. One of my friends has a copywriting business, as well as a bookkeeping sideline. When I conducted an informal email poll with my students, not … Read more
Marketing can be challenging. You may market conscientiously, but struggle with fiction sales. Some books, for whatever reason, fail to launch. They fizzle. Why, oh why? No one knows. You love the book. Beta readers do too. Sadly, the book makes few sales, but you’re not ready to give up. You try commonsense solutions. Results? No. Nothing ventured, nothing gained, … Read more
Many new writers want to turn their writing into a profitable side hustle. Freelancers create content, blog, produce social media calendars, and much more. What about fiction? For hundreds of thousands of authors, writing fiction pays. For some, it pays exceedingly well; this means that they need help. A former student, who’s now a professional blogger, asked me: “as a … Read more
Looking for writing ideas to help increase your income? Consider developing nonfiction ebooks. Not only can you write and sell them, you can write them for others as a ghostwriter. Recently, a new freelance writer was dismissive when I mentioned ebooks. He said there was no point in writing them, because: “Everything’s on the web, so no one’s paying for … Read more
Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more