Word magic.
If you’re new to self-publishing, the options for promoting your books may seem overwhelming. Where do you start? We looked at book sales in this blog post: two clever ways to increase book sales. But how do you START your marketing? Should you advertise? And where? Book marketing challenges for authors include: The process. Promotion is a process, and some … Read more
A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more
Today, self-publishing is big business. Wondering how many books Amazon has on its Kindle store? An estimate: 48.5 million. Amazon stopped making figures available several years ago, but it’s estimated that around a million new ebooks are published on the Kindle Store each year. With the rise of generative AI apps like ChatGPT, those numbers will increase. Self-publishing authors are … Read more
Does social media marketing (SMM) make sense for anyone with a creative business? Recently, a successful freelance writer told me that as far as she can tell, she’s never made money from social media. She gets clients via word of mouth, and emailing prospects. To her, the networks are a frivolous waste of time. Her question made me think. A … Read more
You’re a solopreneur. As many creative folk do, you run your business on your own. Indeed, you may even have a couple of businesses—you’re a self-publishing author, let’s say, as well as a graphic designer. One of my friends has a copywriting business, as well as a bookkeeping sideline. When I conducted an informal email poll with my students, not … Read more