Word magic.
This year, I’ve had many chats with ghostwriters. They talk about clients expecting to pay peanuts for ghosting nonfiction and fiction books. There’s a fundamental misconception here. Please take this to heart: YOU set your rates, no one else. Look at it this way. If I want to hire someone to take a scythe my overgrown garden, kill weeds, remove … Read more
A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more
AI seems to be everywhere since the release of ChatGPT. But should you be using it in your writing business? Before we go on, if you’re unfamiliar with AI, here’s a mini-glossary: AI: artificial intelligence. ChatGPT: Chat Generative Pre-trained Transformer. ChatGPT is an AI app. It’s a text generative tool, developed by the company OpenAI, and released in November 2022. … Read more
Spooky. If you’ve been hoping that AI would just go away and leave you to write in peace, recent news stories suggest that it might be time to pay attention. And upskill. I’m not suggesting that you use ChatGPT or a similar generative text AI tool to do your writing for you. If you’re a professional writer, you know better, … Read more
Today, self-publishing is big business. Wondering how many books Amazon has on its Kindle store? An estimate: 48.5 million. Amazon stopped making figures available several years ago, but it’s estimated that around a million new ebooks are published on the Kindle Store each year. With the rise of generative AI apps like ChatGPT, those numbers will increase. Self-publishing authors are … Read more