Word Magic
Recently an author asked me about book marketing and publicity. He’d planned an entire strategy, but when I checked his books at the online retailers, I noticed that vital elements were missing. Intensive publicity and advertising can only work if the book is set up well. Always start with the book, specifically its product page: check the book and its … Read more
As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more
Do you struggle with marketing your writing? What if I told you that avoiding ONE dangerous pitfall could help you to succeed with your next book, blog, or freelance writing service? Marketing your writing: the pitfall you can avoid Here’s the pitfall: marketing without a concept. A “concept” is combo of an idea and a plan, and it’s always short; … Read more
Are you selling freelance services? You may be a freelancer, or a consultant. Perhaps you run an agency which provides services. If you sell services, chances are good that today you rely on your website to win clients. Unfortunately, for many service businesses, responses are slow. Advertising isn’t helping. Freelance services: make more sales with this fix Want a simple … Read more
A reader messaged me: “Although I’ve published four novels, I don’t have a mailing list. I realize I need one… Will writing serial fiction help to build my list?” Serials are sometimes conflated with series fiction, so let’s look at what defines “serial” fiction first. What is “serial” fiction? Serials are ongoing stories, published in installments. In Charles Dickens’ day, … Read more