Word Magic
Looking for marketing strategies for your freelance writing business—strategies you might enjoy? Start by thinking about what you love about your writing business. Perhaps you enjoy being your own boss. Maybe you enjoy working from home and spending time with your kids. I enjoy the writing itself; it’s both fun and challenging. What you love about your business helps you … Read more
Are you ready for holiday sales? It’s now time to prepare your content marketing strategy and plans for this year’s sales season. Perhaps you’re thinking: no way. It’s only July. I’ve got months to get ready… Uh no. The holiday sales season gets underway by late September, early October—so give yourself eight weeks to complete your content marketing preparations. Within … Read more
In today’s business world, powerful strategies like content marketing and search engine optimization (SEO) help websites to get found and make sales. Neither is magic. To use the two strategies above, you need a foundation: you need to know what you’re selling and to whom you’re selling it. You’re relying on the search engines to get found by those who … Read more
Are you developing book marketing plans for your book? Chances are, you’re missing out on opportunities for free publicity. Yes, I said free publicity. Most self-publishing authors, as well as traditionally published authors, miss out on these free opportunities. I’ve been a copywriter for over 30 years, so seeing public relations (PR) opportunities comes naturally. That said, PR is a … Read more
If you sell online, content creation and marketing can be your most powerful sales tool. Done well, you’ll make sales 24 x 7. Whether you’re in charge of marketing for a big company, or own a micro business, it’s likely that before 2020, you paid little attention to ecommerce and online sales. Today, you’re aware of content and want to … Read more