Writing Platform Kickstart: Your Brand Statement And Tagline

Do you have a writing platform? Your platform (readership and recognition) begins with your brand as a writer and/ or author. Your brand is what you stand for. In a sense, it’s who you portray yourself to be: your image. “Image” has a lot of weird connotations, including outright fakery. When I mention image to a student, occasionally someone will … Read more

Market Your Writing Business: Content Pitfalls

Looking for ways to market your writing business? There are endless ways to do this. For writers, content marketing is an easy and efficient way. Your default setting is writing, so content marketing is the perfect way to market your writing business, no matter what kind of writing you do. Over the past few years, I’ve found that although many … Read more

Book Marketing Ideas: 10 Savvy Ways To Sell More Books

Looking for book marketing ideas? If your sales have slowed during the pandemic, remember the 30 Day Rule. This rule states that the marketing you do over the next 30 days will pay off over the next 90 days. In short, you need to be consistent in your marketing. 15 minutes a day every day for 30 days is more … Read more

Marketing For Writers Who Hate Marketing: Resources

I’ve received requests to create a list of my “marketing for writers” books. Apologies. It’s remiss of me not to have created topic-specific lists of my books so that they’re easier to find when you need them. Marketing for writers: four books to help Marketing is a real hassle for many writers. Yes—it’s a hassle for me too, even though … Read more

Writing Fiction And Genre: 3 Tips To Help You To Sell More Books

If you’re writing fiction, you’re writing in a genre. Literary agents expect you to tell them your novel’s genre if you want them to represent you, and if you’re self-publishing, Amazon will expect you to choose a genre too. (“Browse categories” in Amazon’s terms.) Many authors chafe at this: “I’ll decide on the genre later. It’s not important, is it?” … Read more