Word Magic
The holidays are coming: it’s time to kick your content marketing into high gear. Remember to focus on your own content, as well as content for clients. Get creative. Get creative with content marketing: try something new If you do what you always do, you’ll get what you always get. Do things differently. For example, you’ll find some excellent ideas … Read more
As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more
Want to sell your writing? Today, it’s essential that you put a little effort into promoting your writing, even if you hate self-promotion. (More on that in a moment.) As a freelance writer, you’re competing with writers from all over the world. If you’re a self-publishing author, millions of books compete for attention on Amazon and elsewhere. Copywriting (promotional writing) … Read more
You’ve written the final page, so now it’s time to market your book. All marketing helps, but you’ve left it a little late. You’ve missed many opportunities to build your readership and make sales, even before you’ve finished writing. Marketing while writing builds a virtuous circle, and positive feedback loop. Your potential readers become interested in your book, and their … Read more
Love or hate social media, hashtags are important; they increase your content’s discoverability. From a social media trainee: “I hate hashtags. Do I have to use them?” No, you don’t have to use them, if you’re creating content for your followers; they’ll see your content anyway. However, using hashtags can extend your reach. Searching via hashtags helps you to discover … Read more