Word Magic
Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more
If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more
The holidays are coming: it’s time to kick your content marketing into high gear. Remember to focus on your own content, as well as content for clients. Get creative. Get creative with content marketing: try something new If you do what you always do, you’ll get what you always get. Do things differently. For example, you’ll find some excellent ideas … Read more
As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more
Want to sell your writing? Today, it’s essential that you put a little effort into promoting your writing, even if you hate self-promotion. (More on that in a moment.) As a freelance writer, you’re competing with writers from all over the world. If you’re a self-publishing author, millions of books compete for attention on Amazon and elsewhere. Copywriting (promotional writing) … Read more