Word Magic
If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more
The holidays are coming: it’s time to kick your content marketing into high gear. Remember to focus on your own content, as well as content for clients. Get creative. Get creative with content marketing: try something new If you do what you always do, you’ll get what you always get. Do things differently. For example, you’ll find some excellent ideas … Read more
“Is content writing the same as ghostwriting?” Several writers wanted definitions for those terms, so let’s look at them. An aside: be aware that in freelance writing, unless clients are experienced in hiring writers, they may use terms which mean one thing to you, and something entirely different to them. So, always ask questions so that you know exactly what … Read more
Are you looking for fresh content ideas? If you create content, you know that content creation takes time, thought, and energy. Sometimes the well runs dry. When that happens, go back to basics: to your readers, or viewers, if you’re developing videos. Think about your readers, and their problems. Additionally, think about your own needs. Need content ideas? Make a … Read more
Are you new to freelance writing? You can move from the world of “struggling writer” to that of the well-paid professional writer easily enough. Here’s my favorite method: quid pro quo. That is, you do something for me, and I do something for you. You can use the power of quid pro quo in many ways. It’s similar to writing … Read more