Copywriter & ghostwriter: when you need help to sell something, or to write a book.
When you write content, ideas are your lifeblood. For our purposes, I’m defining “content” as anything you like: words, images, advertising, YouTube scripts, presentations… However, although it can seem as though ideas are everywhere, they need to be the right ideas for you. Ideas everywhere, for every type of content Anyone can write content, but if you want to stay … Read more
Today, The creator economy is a thing. According to Shopify, it refers to: … a type of business run by online content creators who monetize their audiences through paid partnerships, ad revenue, tipping platforms, and product sales… Moreover, it consists of “an estimated 50 million influencers, artists, curators, and community builders.” Could you join the creator economy? Recently a reader … Read more
If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more
The holidays are coming: it’s time to kick your content marketing into high gear. Remember to focus on your own content, as well as content for clients. Get creative. Get creative with content marketing: try something new If you do what you always do, you’ll get what you always get. Do things differently. For example, you’ll find some excellent ideas … Read more
“Is content writing the same as ghostwriting?” Several writers wanted definitions for those terms, so let’s look at them. An aside: be aware that in freelance writing, unless clients are experienced in hiring writers, they may use terms which mean one thing to you, and something entirely different to them. So, always ask questions so that you know exactly what … Read more