Word Magic
In today’s business world, powerful strategies like content marketing and search engine optimization (SEO) help websites to get found and make sales. Neither is magic. To use the two strategies above, you need a foundation: you need to know what you’re selling and to whom you’re selling it. You’re relying on the search engines to get found by those who … Read more
If you sell online, content creation and marketing can be your most powerful sales tool. Done well, you’ll make sales 24 x 7. Whether you’re in charge of marketing for a big company, or own a micro business, it’s likely that before 2020, you paid little attention to ecommerce and online sales. Today, you’re aware of content and want to … Read more
Even if you’re not a copywriter, there’s a big copywriting secret you need to know. BTW, by copywriting, I mean writing advertising materials: advertising copy is meant persuade. With any luck at all, this persuasion leads to an action… The action is the goal of the copy. The copywriting secret applies to ALL your copy, but first… Before we get … Read more
If you want to improve your writing, develop copywriting skills. By “copywriting skills” I mean skills in writing to sell. As writers, we’re selling all the time, no matter what we write: a tweet, an email message—or a novel. Start by paying attention to what gets your attention, every day. If you want to develop copywriting skills, pay attention We … Read more