Word magic.
A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more
Today, every writer needs basic copywriting tips, because your writing must get results. Copywriting is writing to persuade, and sell. “Copy” is used for a copywriter’s creations: marketing and advertising materials. Copywriting means writing clearly, for a purpose. You start by thinking like your audience. So, even if you write fiction, you need to think like a copywriter, because you … Read more
Want to sell your writing? Today, it’s essential that you put a little effort into promoting your writing, even if you hate self-promotion. (More on that in a moment.) As a freelance writer, you’re competing with writers from all over the world. If you’re a self-publishing author, millions of books compete for attention on Amazon and elsewhere. Copywriting (promotional writing) … Read more
Do you struggle with marketing your writing? What if I told you that avoiding ONE dangerous pitfall could help you to succeed with your next book, blog, or freelance writing service? Marketing your writing: the pitfall you can avoid Here’s the pitfall: marketing without a concept. A “concept” is combo of an idea and a plan, and it’s always short; … Read more
If you want to improve your writing, develop copywriting skills. By “copywriting skills” I mean skills in writing to sell. As writers, we’re selling all the time, no matter what we write: a tweet, an email message—or a novel. Start by paying attention to what gets your attention, every day. If you want to develop copywriting skills, pay attention We … Read more