Word magic.
A copywriting student asked about taglines. How do you create one that’s meaningful? Oddly enough, I’ve been tinkering with my tagline, word magic, because I fretted about the term: “magic” and its connotations. I changed the tagline, but wasn’t happy, so I changed it back. Whatever its connotations, it works for me and what I do. I like it because … Read more
Today, every writer needs basic copywriting tips, because your writing must get results. Copywriting is writing to persuade, and sell. “Copy” is used for a copywriter’s creations: marketing and advertising materials. Copywriting means writing clearly, for a purpose. You start by thinking like your audience. So, even if you write fiction, you need to think like a copywriter, because you … Read more
Want to sell your writing? Today, it’s essential that you put a little effort into promoting your writing, even if you hate self-promotion. (More on that in a moment.) As a freelance writer, you’re competing with writers from all over the world. If you’re a self-publishing author, millions of books compete for attention on Amazon and elsewhere. Copywriting (promotional writing) … Read more
Do you struggle with marketing your writing? What if I told you that avoiding ONE dangerous pitfall could help you to succeed with your next book, blog, or freelance writing service? Marketing your writing: the pitfall you can avoid Here’s the pitfall: marketing without a concept. A “concept” is combo of an idea and a plan, and it’s always short; … Read more
In today’s business world, powerful strategies like content marketing and search engine optimization (SEO) help websites to get found and make sales. Neither is magic. To use the two strategies above, you need a foundation: you need to know what you’re selling and to whom you’re selling it. You’re relying on the search engines to get found by those who … Read more