Word magic.
Today, every writer needs basic copywriting tips, because your writing must get results. Copywriting is writing to persuade, and sell. “Copy” is used for a copywriter’s creations: marketing and advertising materials. Copywriting means writing clearly, for a purpose. You start by thinking like your audience. So, even if you write fiction, you need to think like a copywriter, because you … Read more
Do you write articles? If you’re a content creator, you’re accustomed to writing articles for websites and publications. As a content marketing strategy, article content works for your clients, who pay you to write. However, you may not have considered that if it works for your clients, it can work for you. Search Engine Journal has useful statistics about content … Read more
Are you getting the results you want from social media marketing? When a reader asks “is social media worth it?” I suggest that it depends on you, and what you want from the time you invest. The bottom line is always, what are your goals, and are you getting results? If you enjoy spending time on Twitter and Facebook, it’s … Read more
A popular question: is it hard to write serial fiction? In a word… No. In many ways, it’s much easier to write a serial than it is to write a novel. For example: we’ve discussed hitting the dreaded wall in fiction—you’ll be pleased that there’s no wall with serials. Overall, serials tend to cause far less stress and confusion than … Read more
Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more