Writing

Clarity Above All: Write What You Mean (It’s Challenging)

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Do you focus on clarity? It’s essential when you’re writing anything.

However, it’s easy to miss or ignore. For the second time today, I’ve looked at content, and thought… huh? One company was a startup with a LinkedIn page; the other was an established brand.

I looked up the startup on Google because I couldn’t work out what they were selling. For the brand, I checked the rest of the site.

It’s easy to be unclear. Once I ran a site for a solid year, without clarifying its focus explicitly, that is: on the site itself. We make assumptions, based on what we know. Other people can be mystified. 🙂

Big tip:

All your copy, from taglines (slogans) to novels, must be written for results. You can’t get results if you confuse your audience.

Copywriting Tips: 4 Vital Strategies To Increase Sales

Write A Book: Make It Easier With The Simple “ASK” Process

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Want to write a book? You have various processes you could use. The simplest: start writing. More complicated: create a detailed outline. Unfortunately, every book is different, so your favorite process may not work on the book you’re writing. When you’re struggling, going back to basics helps—looking at the bones of your project. Try creating a list of titles; your … Read more

Writing On Medium: Is It A Useful Publishing Platform?

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“Does writing on Medium help writers?” Whenever I’m asked this question, I respond: “It depends. What do you want to achieve?” If you’re unfamiliar with Medium, the publishing platform was developed by Evan Williams (co-founder of Blogger and Twitter) in 2012. The platform has gone through many changes, but it’s lasted all these years and is popular. I find it … Read more

AI In Your Favorite Writing Apps: New In Notion

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Wondering about AI? If you use Notion, you can now try out its artificial intelligence features in your writing—for free. However, you’re limited to 20 uses. If you find Notion’s new functionality in your workflow valuable, you’ll need to consider how often you’re likely to use it and sign up for a paid plan. Details on pricing and usage here, … Read more