Writing Fiction: 4 Apps To Get Organized and Stay Productive

Writing fiction is a messy process. You’re tracking characters, elements of your plot, scenes, research, and much more. Apps can help you to make sense of it all, cutting down on stress. I like to create mind maps in apps like Obsidian and Ayoa. Mind maps help control stress when you’re writing fiction From Mind Maps For Creatives: Overcome Challenges … Read more

Become Productive: Use Ray Bradbury’s Writing Advice (It Works)

Struggling with your writing? What if you could become productive, quite painlessly, and enjoy the process? You can; just relax. Does that sound too simple? In a way, it is. Although I love productivity tips and apps, over the years I’ve come to understand that I much prefer thinking about productivity to getting on with it. Creativity isn’t complicated. Mostly … Read more

Obsidian And Writing: My Current Favorite Plugins

I’m a big fan of the Obsidian app, as you may know. It’s endlessly customizable and free for basic use. For the last three years it’s been an app I use every single day. Recently a student asked about my favorite Obsidian plugins for writing. Obsidian plugins: turn the app into your writing “home” (Feeling lost? For more info, visit … Read more

Clarity Above All: Write What You Mean (It’s Challenging)

Do you focus on clarity? It’s essential when you’re writing anything.

However, it’s easy to miss or ignore. For the second time today, I’ve looked at content, and thought… huh? One company was a startup with a LinkedIn page; the other was an established brand.

I looked up the startup on Google because I couldn’t work out what they were selling. For the brand, I checked the rest of the site.

It’s easy to be unclear. Once I ran a site for a solid year, without clarifying its focus explicitly, that is: on the site itself. We make assumptions, based on what we know. Other people can be mystified. 🙂

Big tip:

All your copy, from taglines (slogans) to novels, must be written for results. You can’t get results if you confuse your audience.

Copywriting Tips: 4 Vital Strategies To Increase Sales