Do you worry that you “can’t write”? I’m fond of saying that if you can talk, you can write. To get results from your words, focus on clarity—know what you want to say, so that you can say it clearly, for your intended audience.
Always keep your audience in mind. To get results, you’re always writing for one person—even if you hope your self-published book will be read by thousands.
Writing for one person helps if you want to get results. After all, it’s always one person who’s reading your email, your profile, or your book.
The person (audience) might be your:
- Next door neighbor, who turns his music up to full volume at midnight;
- Boss, who promised you a raise three years ago;
- New client, to welcome him to your business;
- Potential reader, who’s interested in your book, and is reading your nonfiction or fiction blurb on Amazon.
Talking is natural, but when it comes to writing, you can freeze up. Writing needs to be as natural as chatting to someone.
To get results and remove all fear of writing, make it natural
How do you make writing natural?
- Practicing, by writing every day—I’m fond of journaling for many reasons, mostly because it makes it easier and less confronting to get results. It also tames writing resistance;
- Following a process which is your go-to, to write anything at all. The process starts by describing the project, to yourself, in your own words: it’s essential to know the project and how you intend to get results;
- Mining your creative self, so that ideas come easily.
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Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.