Market Your Book NOW: 8 Tips To Win Readers Before Your Book’s Done

You’ve written the final page, so now it’s time to market your book. All marketing helps, but you’ve left it a little late. You’ve missed many opportunities to build your readership and make sales, even before you’ve finished writing. Marketing while writing builds a virtuous circle, and positive feedback loop. Your potential readers become interested in your book, and their … Read more

Write A Cookbook (Even If You Can’t Cook)

Recently a writing student told me she wanted to write a cookbook, but she couldn’t get started yet: she needed to master cooking first. After all, if she couldn’t create a recipe, she couldn’t write a cookbook… Could she? That got me thinking about the elements of great cookbooks. Yes, they contain recipes, but they also contain something else which … Read more