Common Content Marketing Pitfalls: 2 Horrors To Avoid Today

If you’re using content marketing in your business, you’re in good company. Search Engine Journal offers some eye-popping statistics. TL;DR version: almost three quarters of businesses are using content marketing. Why? Because it works. A good content strategy delivers the customers you want. Moreover, content’s benefits are cumulative. Or course, there are pitfalls. We looked at digital sharecropping; it’s a … Read more

Your Solopreneur Website: 5 Tips To Use It To Boost Your Business

You’re a solopreneur. As many creative folk do, you run your business on your own. Indeed, you may even have a couple of businesses—you’re a self-publishing author, let’s say, as well as a graphic designer. One of my friends has a copywriting business, as well as a bookkeeping sideline. When I conducted an informal email poll with my students, not … Read more