Are you a professional writer? Let me introduce you to one of copywriting’s most magical words: “new”.
Everyone is seduced by “new.”
It’s aligned with the fear of missing out (FOMO), and FOMO is a thing.
From Psychology Today:
A decade ago, “fear of missing out,” or “FOMO,” was nothing more than a cute Facebook hashtag. Now, it’s a well-studied and scientifically-verified psychological characteristic.
Long before the psychologists got involved, advertisers and sales people knew about the magic of new. Cars come out with new models each year; so do phones; all those products you buy at the supermarket are regularly “improved” or offered in a “new, limited version”.
If you’re a professional writer, use the power of “new”
Let’s look at some tips to get you started.
1. Freelancing? Turn the services you offer into products for instant sales
Here’s why this works: it’s fast, and removes friction. Clients can buy your services with one click.
Turning your services into products lets clients know exactly what they get from you, and when.
Contrast this with the standard list of your services on your website. Although you need to tell people what you do, listing your services is not effective in winning clients.
The easier you can make it for people to hire you, the more often you’ll get hired.
Here’s an example of how I turned a service into a product: executive bios.
Turning your professional services into products has an other benefit: it gives you a reason to get in touch with former clients.
2. “New” is newsworthy: update your clients on the latest news (remind them you exist)
Clients must remember your name to hire you. They won’t. So stay in touch.
Someone who’s hired you before is much more likely to hire you again than someone who’s never heard of you. Why not use the magic of “new” to stay in touch with freelance clients?
Turn one of your services into a product, then update all your clients on your new offering: current, and former. When you send out a mailing to 100 contacts, expect at least one to hire you.
One of my writing students was shocked when he sent out a mailing to 25 former clients and six hired him. A few hours after the mailing, he was booked solid for the next month.
If you’re a professional writer who’s an author, you can use “new” to sell more of your books.
3. Are you a self-publishing author? Use the power of new releases
Amazon’s algorithm is a killer. You can make it work for you.
In Writing & Self-Publishing: 2 Easy Tactics To Triple Your Sales Today, I suggested several ways to use the power of “new”, including:
Publishing a couple of short stories over the next 30 days to get Amazon’s algorithm working for her.
Here’s the biggest benefit of using the power of “new”—it can revitalize your business.
If you’re a professional writer, get creative with “new”
Map out a program. You might:
- Turn a service into a product next week;
- Update former clients on what’s happening: new projects, successful projects, etc. (Always, always stay in touch with clients); and
- If you’re a self-publishing author, write a short story this weekend: publish it on Monday,
Write on. 🙂
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Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.