Have you discovered one-page websites? They’re an amazing tool to help you to sell more of your writing, simply.
You can refer prospective clients to your new site within an hour. These itty bitty sites are innovative, minimalist, and fast to create.
Why not use this easy marketing solution?
One-page websites: the fast way to market your writing
A one-page website can be a single page, or several pages. It minimizes distractions, because clutter, such as navigation, has gone.
For years, these kinds of pages were called “buy or leave” sales pages, and that sums it up. Give the visitors just enough information for them to take action on what you offer.
So why might you consider them?
Benefits: why consider one-page websites?
Primarily, it’s for simplicity. I encourage my writing students and copywriting clients to use one-pagers, because they’re more likely to get results. Asking a student or client to “create a website” is a big commitment of time and energy. It’s much easier to suggest a single page.
The big benefit is this. Not only does it encourage your site’s visitors to focus, it forces you to focus as well.
You can use these very quick, and supremely simple websites for anything you’d like.
Here are some ideas. Use them to:
- Introduce yourself to a new audience;
- Attract clients in a specific vertical, or niche;
- Promote a book, before and/ or after you write it;
- Launch a crowd-funding campaign;
- Prototype a website for a client;
- Market a product or service for a client;
- Kick along a publicity push for a client.
Why not offer one-page websites to your clients?
In addition to creating one or more of these mini-sites for your own purposes, such as marketing your writing, or selling a product, you can create them for your clients too.
Sometimes a single page is enough. Consider a client who’s launching a new product. It can be easier to launch a product on an external site, rather than on the company’s primary site: fewer decisions, minimal distractions, and far fewer people involved.
What this adds up to: it’s faster.
Other uses for standalone sites include offering a free tool or other useful item to collect email addresses, and creating an event announcement and calendar.
My favorite use for a one-pager is as a prototype. Rather than subcontracting graphics and web development, and struggling to show the results in a couple of weeks, I can show a client results in a few hours.
Many companies offer tools for one-page website creation—sometimes for free.
Companies which offer one-page websites, and more
Strikingly – popular, brilliant designs
- One Page Love: practical.
- Carrd: simple, and free.
Disclosure: I have zero connection to the above sites; there are many of these services which offer single-pagers. As the web grows ever more cluttered, and web development becomes more complex, I’m sure we’ll see more sites offering these useful services.
Have fun with them.
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Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.