Looking for ways to market your writing business? There are endless ways to do this.
For writers, content marketing is an easy and efficient way. Your default setting is writing, so content marketing is the perfect way to market your writing business, no matter what kind of writing you do.
Over the past few years, I’ve found that although many of my students appreciate the power of content, they’re creating their promotional content on sites like Facebook, Medium and LinkedIn.
They’re unaware of the dangers.
Avoid the pitfalls of digital sharecropping
When you create content for promotion, it’s best to do it on a site you control. When you use others’ sites, you’re digital sharecropping, and that can be dangerous.
Here’s Copyblogger on the pain digital sharecropping can create:
Literally overnight, their business model quit working. Revenues simply wouldn’t exceed costs. A decision made by another party, one they had no control over, took a wonderful business and destroyed it.
Over the past two decades and more, I’ve fallen into the digital sharecropping trap too. I’ve used sites like Posterous and got comfortable there only to find that the site suddenly vanished.
From The Verge:
In February of this year, Posterous announced it would be shutting down all blogs after ten weeks.
Many, many writers and authors experienced pain when Facebook changed to a pay for play model. Their marketing stopped working overnight.
Change is inevitable: know the risks
Using others’ websites is wonderful. Your content marketing is no-hassle and low-cost or free. Moreover, you can tap into your chosen website’s flowing traffic.
Everything’s rosy. Until it isn’t.
Worst case scenario: your content vanishes. (Always keep backups.) More likely, your chosen platform changes direction: it pulls a bait and switch. You’ve provided content to grow the platform and it’s now time for the platform to cash in.
Nothing you can do about it… Too bad, so sad.
Your digital sharecropping action plan
If you’ve set up to market your writing business and realize that you’re digital sharecropping, protect yourself:
- Backup your content religiously, at least once a month;
- Create a website you do control, as soon as you can. If things suddenly change, you’ve got an established home for your content;
- Pay attention. Watch for changes to the platform which may indicate a worrying trend.
Once you know the dangers, you can use content to market your writing business with confidence.
Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day
Write, and publish, and promote your writing... You can change your life as a writer in an hour, when you discover the art of publicity and platform.More info →
Social Media For Writers: Increase Your Sales In 15 Minutes A Day
You're a writer. You know that there's a market for your words, right around the globe. But how do you tap into that market? It's challenging, but social media makes sales for businesses both huge and tiny.
More info →
Plan, Write, And Publish Serial Fiction In Four Weeks
If you've heard that authors are successfully publishing their fiction as serials, and are curious about how it's done, read on. Readers enjoy serial fiction today, as they've done for centuries.
This practical guide helps you to start writing serial fiction, starting today.
More info →
Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day
Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.
What if you could market in just 15 minutes daily?More info →
Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.