This year, I’ve had many chats with ghostwriters. They talk about clients expecting to pay peanuts for ghosting nonfiction and fiction books.
There’s a fundamental misconception here.
Please take this to heart: YOU set your rates, no one else.
Look at it this way. If I want to hire someone to take a scythe my overgrown garden, kill weeds, remove plantings, reseed the lawn, and replant, I’d love to pay $50. No joke, if someone offered to do that, I’d think it was Christmas. However, the logical part of my brain would scoff: Not likely. What’s their angle?
Sadly, a gardening company is more likely to charge upwards of $4500 for what I need.
What “clients” want to pay is irrelevant. A client may say: “That’s my budget. I can’t pay more.” That’s not your problem. All you can logically reply is: “Not my circus, not my monkeys.”
You’re doing the work; you know what’s involved, and you set your rates.
By the way… If they haven’t paid you, they’re not a client; they’re just an inquirer or prospect. To achieve client status, they need to pay you.
If you’re a new writer, you may wonder what ghostwriting entails.
You’re a GHOST (no one knows you’re the writer)
In ghostwriting, someone wants you to write for them, in their name. For example, a company might ask you to write blog posts under the CEO’s name.
The name is what’s important. If you’re hired to write for the CEO, you might spend time interviewing him, reading what he’s written (or material that someone wrote for him), so you can get an idea of his “voice.”
All ghostwriting projects are “works made for hire.”
That is, once you’re paid in full, all rights in the material devolve to whoever hired you.
Since there’s so much confusion around profitable ghostwriting and getting top-tier clients, I’ve created a new program that’s available soon: The Ghostwriter’s Six-Figure Goldmine: Your 7-Day Strategy For Nonfiction.
What’s included in this new program?
The program comprises two PDFs, plus coaching:
- The Ghostwriter’s Six-Figure Goldmine: Your 7-Day Strategy For Nonfiction.
- Your 7-Day Action Plan.
- Since you’ll find many of your ghostwriting clients on LinkedIn, I’ve also included Get Started On LinkedIn In Just 7 Days: Achieve Your Goals and Boost Your Business as a bonus.
I developed this nonfiction-focused ghostwriting program with both established and new ghostwriters in mind.
It includes coaching to help you to get the most from the program.
For the coaching module, we send you a brief questionnaire so that we understand your goals. Complete the questionnaire, and choose phone coaching, or coaching via email.
Ready to build a ghostwriting business?
Check out the new program, it’s available now, as an introductory offering.
I’m looking forward to writing with you. 🙂
The challenge for writers today is that we’re competing in a global marketplace. So, when you rely on job websites like the freelance marketplaces to get gigs, the race is to the bottom. The buyers want cheap writers, and the cheapest bid wins.
You can avoid becoming a commodity: learn to pitch. Get wonderful clients and charge top fees.More info →
Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.