Last week, a blogger asked: should you develop your personal blog as well as your business blog? He enjoys blogging about his hobby on his personal blog.
Basically, this is the old question: one blog or many? When you have more than one blog, maintaining them takes energy and commitment. Several of my writing students worry about this.
Initially, you’re enthused, with lots of ideas for your blogs. In time however, the likelihood you’ll become too stressed and burn out goes up with each year. (And yes, I know this from experience.)
If you find yourself in this situation, ask yourself the question I asked the blogger (let’s call him Ted, it’s not his real name): what are your goals?
Will your business blog help you to achieve your goals?
Ted’s primary goal is to create a successful business. He’s setting up a new content/ social media marketing company with several partners. His employer ran into difficulties last year, so he needed to find a new job—or create his own.
Ted’s personal blog needs a content calendar
He’s maintained his personal blog for several years and enjoys it. This blog is also bringing in a side income. He’s got a following and has made deals with a couple of companies to promote their products.
I suggested that Ted create a content calendar for his personal blog. This made sense to him. He attends a couple of conventions each year. He’ll continue to cover those for his fellow hobbyists, as well as hobby-related news and products.
However, he doesn’t need to create everything himself. He can invite guest bloggers several times a month. Not only will his guests help his blog to grow, they’ll take the pressure off Ted.
His business blog needs a content calendar too
Ted’s business blog can become an excellent promotional venue to attract clients, so it’s important.
Before he creates the new blog on the company website and starts blogging however, he needs a strategy. With his strategy in place, he can create a content calendar for his new blog.
Everything takes time, so a content calendar is essential
A content calendar is essential for every blog you own. After you’ve worked out how much time you have to devote to a blog each week, you can plan the blog’s content.
You may decide to blog just once a week on a specific blog instead of three times, for example.
Or, you may decide to hold off on blogging until it makes more sense. That’s what I suggested to Ted. He and his partners will be immensely busy over the next few months. By September, he’ll have time to focus on his marketing, including blogging. He can create his new business blog then.
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Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.