Content Marketing: The Best Reason To Use It, Starting Today

Today, most businesses use content marketing for promotion. However, few businesses use it to its fullest potential. (BTW, I include my business in the “few”—I could do a lot better.) Let’s look at a couple of statistics. From Hubspot’s excellent post on digital marketing statistics: “82% of marketers actively use content marketing.” Sadly, on the same page: 56% of marketers … Read more

Content Promotion: 6 Ways Get Visibility That’s Useful To You

As writers and small business people, we use content in various ways. Most discussion is about ideas and content creation, but what about content promotion? When it comes to promotion, some content is more worthy of promotion than others. Unfortunately, you can’t be certain about the fate of anything you produce. Some of the weirdest ideas get traffic, and the … Read more

Blogging: 5 Easy Tips To Create Posts, No Matter What

Are you freelance blogging? Perhaps you want to develop your small business blog. Either way, when you’re blogging, you need to create, even if you’re feeling uninspired. Your mood comes through in your creations, so reigniting your inspiration is essential. Firstly, relax. Although you feel like procrastinating, or running away, inspiration is lurking in your archives. You were inspired once: … Read more

Self-Publishing Fiction: How To Go From Bust To Boom

Struggling with your self-publishing venture? Take heart. After 2020, many authors are in similar straits. They don’t have thousands of dollars to invest in advertising, so their publishing slows, then stops. If you’re in a “bust” situation, you can turn it around into a BOOM, without spending huge sums on advertising. Self-publishing fiction? How to build your own BOOM Listen … Read more