AI Apps: The Craft App Now Offers AI To Help Your Writing

Do you use Craft? It’s a lovely writing app. It shocked me when the developers announced that they’d added artificial intelligence (AI) functions. In essence, Craft is becoming an AI app.

Although I’ve tried various AI writing apps, I haven’t found any of them useful. That said, several of my ecommerce copywriting clients now use AI apps to develop product-related content.

The content these apps produce isn’t great, but since it’s mainly written for SEO and the search engines, the content meets a need. You may already have clients who’ve asked about your experience with AI content creation.

In AI Writing Assistants: A Cure for Writer’s Block or Modern-Day Clippy?, S.C. Stuart looks at several AI apps, and reports:

Jasper isn’t an AI writing assistant (for professional writers) but more of a swift hack / rules-based marketing automaton designed to keep costs down for churning out copy. Fair enough.

AI is useful for ecommerce. Anyone can now toss up product descriptions en masse.

Today, AI is everywhere.

AI apps: like it or not, AI is everywhere, and it’s the future

From AI Is Not Going To Replace Writers Anytime Soon – But The Future Might Be Closer Than You Think in Forbes:

AI’s underlying technologies in the area of content creation currently include Microsoft’s Turing Natural Language Generation (T-NLG)… and OpenAI’s Generative Pre-trained Transformer 3 technology (GPT-3)…

In the online world, the use of AI is obvious in the content creation and content marketing areas. It’s ubiquitous in search engines’ results pages, and in ecommerce. It’s even writing fiction.

Should professional writers worry? If you’re on the freelance marketplaces, you know that an increasing number of projects are posted for writers familiar with AI apps.

So that’s a clue. If your clients haven’t mentioned AI, get familiar with it anyway. Most AI apps for writing have a trial feature, so try some of the apps. They might make you wince, but they could help your writing.

Think your writing is safe from AI?

Consider this, from AI writing is here, and it’s worryingly good. Can writers and academia adapt?:

It’s not just low-skilled jobs like content writing that are at risk of being automated by AI… one Japanese company has already developed an AI system that can write novels better than humans.


If you’re a full-time professional writer, it may not be time to man the life boats yet. However, it’s definitely time to become familiar with AI systems.

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