Want a weird trick for your writing?
The trick works, for any kind of writing, whether you’re writing fiction, creating content, blogging… It’s great for copywriting, when you need to get out of your own head, and think like your audience.
The trick makes writing easier, because:
- You can do it in five minutes or less;
- It’s super-simple; and (most vitally), it’s
- Easy to remember when you need it.
Here it is…
The weird trick: write a letter (an email will do)
I learned about this weird trick years ago from bestselling First Blood (Rambo) author David Morrell:
At the start of every project, I write a letter to myself, asking, ”Why is this project worth at least a year of my life?’
Morrell often mentions the trick in interviews.
Use the weird trick anytime: it motivates you and clarifies your thinking
He goes into more detail about how he uses the trick in his book, The Successful Novelist.
Basically, he has conversations with himself—he asks questions and answers them. These conversations are useful immediately, and later, too:
A half-year later, in the dark days of composition, I was awfully glad to have the written conversation with myself to remind me of where I had been and where I was going.
Vital tip: if you try the “conversation” strategy, write down your dialogues.
Writing about your writing kickstarts your creativity, and stops you feeling overwhelmed.
Write about what you’re trying to do
We talked about leveraging your brain’s default network to make writing easier when you’re struggling:
… when you struggle to write, you’re metaphorically pressing your mental accelerator and brake at the same time. Writing seems hard, because you’re getting in your own way.
Please try David Morrell’s weird trick.
Share your results; I’d love to know how it works for you.
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Copywriter and marketing pro Angela Booth maintains a busy copywriting and ghostwriting practice. Fascinated by online marketing, she wrote one of the first business books for internet marketing, published by Allen & Unwin. She’s been an enthusiastic blogger since the late 1990s.