Angela Booth’s Creativity Factory

This is the first time I’ve spotted “SML” options (below) on a Google search results page.

When you click the buttons, this is what you get.

1. Small search results

You get just the page title, and the URL.

2. Medium search results

As in usual SERPs, with page title, page description and URL.

3. Large - I LOVE IT!

Thank you Google!

With a click of the Large button, you get a better idea of what’s on the page, with page title, description, and snippets from the page itself.

This is great, because you can see at a glance whether the page is likely to contain the information you want, or not.

Google seems to be testing this option. I’ve just done another couple of searches, and the buttons have disappeared… oh… rats. Bring back the SML buttons, Google! I like them.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting - start today.

Technorati Tags: SEO, search engines, Google, SERPs

Running out of ideas for blog posts? I’ve just been scanning my feed reader, and some of my favorite blogs haven’t been updated in months, so getting content ideas is obviously a challenge.

That’s always a danger when you’re writing a blog; you lose interest in the blog because you run out of ideas.

Here’s how to get fresh ideas and inspiration: learn something new.

What would YOU like to learn?

On one of my writing blogs I’ve started to offer podcasts and videos. This opens up whole new blog topic areas for me as I learn new applications, and put my learning into practice. Learning new things helps me to see old topics in a new way; it’s also rekindled my enthusiasm for that blog, and for blogging in general.

Almost any topic you’re blogging about will lend itself to the “learn something new” strategy.

Let’s see how you could put this strategy to work for you:

* If your blog was about cooking, for example, why not take a cooking class? You could also interview cooks, write restaurant interviews, or add “wine” to your blog’s categories and start writing about wine.

* If your blog is about a business topic, think about other business areas you could cover. Business is a huge topic. It involves finance, customer service, managing staff, time management - the list of topics you could potentially cover is endless.

* If you’re blogging for a specific business (your own or someone else’s), the “learn something new” strategy applies here, too. Take your video camera to a convention, or talk to members of your staff and ask them to explain their areas of expertise to you.

So learn something new today. Blogging will be fun again and you’ll create fresh new content and will get new readers too.

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Technorati Tags: blog, how to blog, blogging, blogging tips

Want a free ad on Google - forever?

Here you go: focus on your description meta tag - and your page title tag too.

3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:

“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something about their newest, coolest model, or widest selection, or some such. But just saying ‘we have lots of colors’ really doesn’t get it done. Treat your description tag like a sales headline. “

I love writing description tags, because I know that the tag has the potential to bring my copywriting client big business… it’s a free ad on Google, what’s not to like?

Whenever I write a Web page, I write the title tag and the description tags first - they’re the most important part of the page to me.

Yes, even more important than the headline. After all, if people can’t find the page, they’re not going to visit it to read the headline.

Page titles, and descriptions, are the most important part of any Web page. Pay attention to them, and watch your profits increase. For free.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting - start today.

Technorati Tags: Web copywriting, copywriting, copywriting tips, learn copywriting